Ep. 46 introduces you to Brian Kipp from OwnersBox, which is the home of SuperFlex DFS & Lightning Lineups.
Hear him discuss:
- Launching a sports information product in 2012 and growing it to 50,000 users before pivoting to fantasy sports in 2018
- Why he thinks that fantasy sports “produces the most loyal user base” of all categories within the wider betting and gaming ecosystem
- How OwnersBox is innovating within fantasy sports, including its unique ‘Lightning Lineups’ which aims to simplify the experience with slot-like mechanics
- Why OwnersBox has invested heavily in content creation over the last two years, and why it now sees content as a profit center rather than a cost center
- How Brian is thinking about scaling OwnersBox now that it has found product-market fit, including his plans to raise a Series A in 2023
Learn more 👇
Episode guest:
➡️ OwnersBox website
➡️ Brian Kipp on Linkedin
➡️ Brian Kipp on Twitter
Episode host:
➡️ Dan Hannigan-Daley on Linkedin
➡️ Dan Hannigan-Daley on Twitter
