Ep. 7 introduces you to Spencer Marell and David Mason, authors of The Handle, a weekly betting industry newsletter aimed at the Gen Z audience.
Hear Spencer & David discuss:
- How they got into the betting industry while studying full-time in their junior year of college
- Why they were unable to launch HmmrBet, their odds comparison tool, and how that led them to create The Handle
- How they grade the US regulated betting industry at appealing to Gen Z consumers from both a product and marketing perspective
- Whether they think that sports betting products with more immediate gratification (such as micro markets) are the answer for operators to acquire more Gen Z customers
- The role they see NFTs and web3 playing in the growth of the total addressable market of sports betting
Learn More:
➡️ The Handle Newsletter
➡️ Spencer Marell on Twitter
➡️ David Mason on Twitter
