We're back with Ep. 8 of The Gamble & The Glory, where we meet founders that have built their companies to become stalwarts of the sports betting, fantasy, and iGaming industry.
In this one, we speak with Steven Salz from Rivalry.
Hear him discuss:
- How his background laid the foundation for Rivalry
- The origin story of Rivalry, starting from trading in-game items to becoming a top esports betting brand
- The importance of understanding the demographic and psychographics of esports bettors
- How Rivalry maintains brand authenticity to attract Gen Z and Millennial demographics
- Rivalry's journey to product-market fit, and how Steven knew the company had found it
- His transition from a startup founder to a public markets CEO, and the resulting adaptations he's made in response
- The rationale for focusing so intently on brand building as a young company, and how that's created competitive advantages now that Rivalry has reached scale
- Why Rivalry is launching a crypto token later this year, and how he expects that to enhance customer engagement
- Why he has the words "mint founders" permanently written on his whiteboard, and how this has influenced the culture he's created at Rivalry
- Balancing fatherhood and entrepreneurship, and the importance of compartmentalization and focused thinking
- Future plans for Rivalry and the vision for the company's growth
Video version of this episode can be viewed here.
Learn more 👇
➡️ Rivalry website
➡️ Steven Salz on Linkedin
The Gamble & The Glory is made possible by Segev LLP, a full solutions law firm purpose built for the gaming and betting industry. To learn more, visit: www.segev.ca
