Pricing is where confidence wobbles and self-doubt creeps in. It is also where so many business owners quietly undercut themselves.
In this episode of Beyond the Numbers, Bev shares what she would do differently if she started again, and it starts with charging properly from day one. She unpacks how fear-based pricing keeps businesses small, why waiting for “one day” rarely works, and how underpricing makes it impossible to scale, hire, or pay yourself well.
You will hear practical examples, simple numbers that change how you view price increases, and the mindset shifts that turn pricing into a source of clarity rather than stress. Because pricing is not just about what clients will pay. It is about building a business that supports your life now, not someday.
