In this episode, Kevin King discusses the magic of decoy pricing, Amazon's new Returns Processing Fee, Helium 10's Heat Maps tool, Amazon's Big Prime Days sales records, and upcoming events for Amazon sellers. He also shares insights on online selling as a popular side hustle and provides several hot picks for Amazon sellers.
Key Points Discussed:
- The psychology behind decoy pricing, illustrated by The Economist's subscription model
- Amazon's new Returns Processing Fee for sellers with higher than average return rates
- Helium 10's Heat Maps tool for tracking inventory distribution and sales
- Amazon's Prime Big Deal Days sales records and holiday shopping trends
- Upcoming key dates for Amazon sellers, including inventory deadlines
- Online selling as a growing side hustle among Americans
Links Mentioned:
Hot Picks:
- Amazon's margin headwinds vs tailwinds
- Leveraging Amazon Marketing Cloud for better advertising
- Amazon shopping bot Rufus and "dupe" or "copy" requests
- Comprehensive guide for common Amazon listing error codes
- The great €3 billion shipping container heist
- Brands' caution about Google and Meta's AI holiday ad push
Parting Quote: "Compete externally and you compare. Compete internally and you improve."
Link to written version of the newsletter: [Insert link here]
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