Description

Date: November 20th, 2025
Summary: Kevin King discusses AI shopping agents from Amazon and Google, the struggle facing Amazon agencies in 2026, growth through consolidation and M&A, and tools showcased at Market Masters 3.

Key Points Discussed:

• Amazon and Google's new AI shopping agents that complete purchases autonomously
• How Rufus auto-buy feature monitors prices and executes transactions
• Google's conversational shopping, AI store calling, and agentic checkout features
• The Amazon agency survival challenge: rising acquisition costs and retention issues
• Multi-channel expansion as table stakes for agency success
• M&A strategy: buying other agencies to scale faster than organic growth
• The importance of retention, tight contracts, and diversified client books
• Using analytics platforms like MerchantSpring for profitability insights
• ListingOptimization.ai and Keploscraper.com tools from Market Masters 3
• Affiliate marketing projected to reach $287 billion by 2027

Links Mentioned:

• PickFu - Sign up for free and claim $100 credit with code BDSN2025
• Marketing Misfits: "$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding"
• Affiliate Marketing Statistics - See written newsletter for details
• Mystery Link of the Day
• ListingOptimization.ai
• Keploscraper.com
• MerchantSpring Analytics Platform

Hot Picks:

• TikTok Shop is one of the fastest growing brands in the USA
• Data shows how AI Overviews is ranking shopping keywords
• How Amazon monetizes the software layer sellers depend on
• Jeff Bezos creates new A.I. startup

Stump Bezos Answer: Prices have risen an average of about 13% on Amazon this year (Note: The email states 12.8%)

Parting Shot: "Be so good they can't ignore you." - Steve Martin

Link to written version of the newsletter: https://www.billiondollarsellers.com/p/bdsn-amazon-agencies-are-struggling-to-survive

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