Date: July 7th, 2025
Summary: Kevin King discusses Prime Day strategy and prep, Amazon's traffic hijacking tactics, new Vine pre-launch reviews, AI's impact on SEO citations, Helium 10's affiliate changes, and Fakespot's shutdown.
Key Points Discussed:
- Prime Day 2025 expanded to 4 days (July 8-11) with competitor events overlapping
- Sponsored Products dominated 86% of Prime Day 2024 sales - focus there over DSP
- Amazon bidding on competitor brand terms during Prime Day to hijack traffic
- New Vine program allows up to 30 reviews before product launch
- Google AI Overviews cite Reddit (21%), YouTube (19%), Quora (14%) - not brand sites
- Helium 10 changing affiliate structure from lifetime commissions to upfront payments
- Fakespot fake review detector shut down July 1st after Mozilla acquisition
- Tariff deferment strategies and direct shipping solutions
Links Mentioned:
Hot Picks:
Stump Bezos Answer: Google AI Overviews cite Reddit most - 21% of the time
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