July 21st, 2025
Summary: Kevin King discusses AI accuracy in PPC advice, Amazon's new budget settings that could be burning ad spend, FTC crackdowns on fake reviews, and strategies for ranking on AI search platforms in 48 hours.
Key Points Discussed:
- AI tool accuracy testing across ChatGPT, Gemini, Meta AI, Perplexity, and Google AI Overviews
- Google Gemini emerges as most accurate with only 6% incorrect responses
- Amazon's hidden "maximize reach" PPC setting burning budgets on off-Amazon placements
- Product review hit jobs and how to combat fake negative reviews
- FTC crackdown on fake reviews and compliant testimonial practices
- AI workshop strategies for ranking on ChatGPT, Claude, and Perplexity in 48 hours
- Where customers spend their screen time: streaming (4 hrs), social media (2.5 hrs), email (30 min)
- Amazon's beta unspent budget reallocation feature within portfolios
Links Mentioned:
Hot Picks:
Stump Bezos Answer: 3.5% of websites try to block GPTBots
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