Date: November 6th, 2025
Summary: Kevin King discusses mobile-ready hero images for Black Friday/Cyber Monday, the 4 Ws Framework for thumbnail optimization, how to pass visual clarity tests, and strategies to avoid losing 20-29% of potential sales to better-optimized competitors.
Key Points Discussed:
- Mobile commerce accounts for 66% of all global e-commerce sales
- The 4 Ws Framework: Who (brand), What (product type), Which (variant), and How Much (size/quantity)
- Three critical image tests: Visual Clarity, Color Contrast, and Clean Background
- Mobile shoppers often add items to cart from thumbnails without opening listings
- Over 46% of shoppers cannot perceive critical information from poorly optimized thumbnails
- Case study: Unilever tested 30,000+ images with this framework
- Ad Badger tutorial on auditing Amazon PPC campaigns using bulk files and pivot tables
- Isaac Gross's complimentary order dashboard for Amazon sellers
- How to organically double review velocity while staying 100% compliant
- Supreme Court challenges Trump tariffs with $90 billion in tariff payments at stake
- Market Maze survey reveals only 19% of shoppers plan ahead for deal events
Links Mentioned:
Hot Picks:
Stump Bezos Answer: 51% of TikTok users are over the age of 30
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