June 2nd, 2025
Summary: Kevin King explores how to sell to win with the 5 levels of market sophistication, Amazon's AI upgrade for understanding customer search intent, and strategies to prevent Amazon from wasting your advertising budget on ineffective off-Amazon placements.
Key Points Discussed:
- The 5 levels of market sophistication and how to position products accordingly
- MaryRuth's Level 4 strategy with dissolvable strips vs traditional gummies
- Barrière's Level 5 approach using story and design for vitamin patches
- Amazon's AI upgrade that interprets negation queries (e.g., "no laces" → "slip-on shoes")
- How to analyze and block off-Amazon ad placements for better spend efficiency
- Using the Amazon deny list to control where your ads appear
- Copywriting insights from $200M+ in email revenue
- America's record customs revenues reaching over $22 billion in May
Links Mentioned:
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