Kevin King discusses tariff strategies from BDSS XI in Iceland, with insights from Pattern's Rob Hahn, Bernie Thompson's deferral approaches, and Brandon Young's cost-breakdown tactics, plus audience demographics and Ritu Java's AI-driven marketing strategies.
Key Points Discussed:
- Strategic approaches to the new tariff landscape from top Amazon sellers
- Understanding tariffs as trade deficit based rather than reciprocity based
- Bonded warehouse deferral strategies to minimize immediate financial impacts
- "First sale doctrine" cost-saving methods and component breakdown tactics
- Audience demographic breakdown from BDSS XI in Iceland event
- Shifting from keyword-driven strategies to audience-obsession and AI conversational commerce
- Five Levels of Awareness framework for effective customer targeting
- Optimizing listings for Amazon's Rufus AI assistant
Links Mentioned:
Stump Bezos Answer: $2.3 trillion of the $3.4 trillion e-commerce market is from marketplaces, not direct-to-consumer sites
Parting Shot: "If you want to make the wrong decision, ask everyone." - Naval
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