June 12th, 2025
Kevin King discusses Amazon's AI-driven changes to search bar suggestions, the Amazon Influencer Program myths, new PPC targeting strategies, and Amazon's AI video generation tool for sellers.
Key Points Discussed:
- Amazon's AI revolution in search bar auto-complete suggestions using Large Language Models
- How to optimize product listings for LLM-generated search suggestions
- Amazon Influencer Program myths debunked - approval with under 300 followers possible
- Why most brands waste 65%+ of ad spend on customers already planning to buy
- Amazon's new PPC audience targeting that drops ACOS with one click
- Amazon's free AI-powered video generation tool for product ads
- Walmart's drone delivery expansion to 100 more stores across 5 cities
- New Amazon Brand Metrics and Customer Journey Analytics reporting
Links Mentioned:
Hot Picks:
Stump Bezos Answer: Only 22.9% of Amazon searches are branded
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