Date: December 1st, 2025
Summary: Kevin King discusses Amazon's new prompt ads, the AI shopping revolution over Black Friday weekend, Rufus usage surge data, Walmart's ChatGPT checkout launch, and the price history feature that's changing how shoppers evaluate deals.
Key Points Discussed:
- Amazon's new "prompt ads" that are already live in your Sponsored Products and Sponsored Brands campaigns
- Five ways to optimize your listings for Rufus prompts
- OpenAI's ChatGPT Shopping Research feature and instant checkout rollout
- Target's dedicated ChatGPT app launch
- Perplexity x PayPal's bold shopping launch just before Black Friday
- Adobe data showing GenAI shopping traffic up 600% year over year
- Sensor Tower data revealing Rufus usage surged 70% in two weeks
- Rufus now used in 38% of mobile shopping sessions, projected to hit 50%+ by Q1 2025
- Walmart launches ChatGPT instant checkout
- Rufus' price history feature gaining popularity over BFCM
Links Mentioned:
Hot Picks:
Stump Bezos Answer: 84% of US adults use YouTube, and 50% of them use it daily
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