Date: November 13th, 2025
Summary: Kevin King discusses how third-party sources drive 85% of brand discovery in AI search, the legal battle between Amazon and Perplexity over AI shopping control, Amazon Rufus hitting $10 billion in sales, optimizing text overlays for higher engagement, and Amazon's AI revolution in advertising announced at unBoxed.
Key points discussed:
- Third-party sources drive 85% of brand discovery in AI search
- How Amazon sellers can build visibility in AI-powered product discovery
- Amazon vs Perplexity: The battle for AI shopping control
- Browser-based AI agents and why they're hard to block
- Amazon Rufus reaches $10 billion in annualized sales
- Text overlay strategies: videos need edge placement, static images need centered text
- Amazon's AI advertising transformation unveiled at unBoxed
- New tools: Campaign Manager, Creative Agent, Video for Sponsored Products, Full-Funnel Campaigns, Ads Agent, and Sponsored Prompts with Rufus
Links mentioned:
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