Date: December 15th, 2025
Summary: Kevin King discusses AEO (Answer Engine Optimization) for Amazon sellers, the real metric you should use instead of profit margins, a 4-step main image playbook, and tools for course creation and micro-influencer marketing.
Key points discussed:
- BDSS 13 virtual event announcement (January 20-22, 2025) with 20 AI-focused speakers
- AEO (Answer Engine Optimization) and how AI search engines are changing product discovery
- The Reddit problem and why AI treats forum threads as expert testimony
- Why profit margin alone is meaningless - focus on Return on Working Capital (ROWC)
- The four product quadrants: Superstars, Cash Cows, High Margin Slow Movers, and Dogs
- 4-step main image playbook to boost click-through rate
- Oboe for creating training courses with a single prompt
- Napster Spaces for transforming Shopify stores into AI-powered shopping experiences
Links mentioned:
Hot picks:
Stump Bezos answer: Amazon's rolling cash pool increases between $3 billion and $6 billion
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