June 9th, 2025
Summary: Kevin King discusses Amazon's new Customer Experience (CX) Score that impacts rankings and Buy Box placement, Amazon's beta business-only targeting feature, TikTok's shift away from organic traffic, and Amazon's massive ASIN purge initiative "Bend the Curve."
Key Points Discussed:
- Amazon's new Customer Experience (CX) Score affecting rankings and Buy Box placement
- Beta feature for targeting only Amazon Business accounts with 3X higher returns
- TikTok phasing out organic traffic boosts for US merchants
- Amazon's "Bend the Curve" initiative to cut ASINs from 74 billion to under 50 billion
- Tactical wisdom from BDSS Dream 100: Destaney Wishon on Amazon & Beyond placements, Liran Hirschkorn on platform-to-product matching, Jon Derkits on larger font optimization
- Stack Influence gifting strategy for Prime Day success
- Answer engine tracking for AI search optimization
Links Mentioned:
Hot Picks:
Stump Bezos Answer: YouTube commands 12.4% of all television viewing compared to Netflix's 7.5%
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