Kevin King discusses why Georank is critical for Amazon sellers, geotargeted marketing strategies, Search-Rank-Factor stack, and a ninja way to capture target customers using geofence advertising.
Key Points Discussed:
- Why Georank is critical for Amazon sellers and its impact on keyword rankings
- How to leverage Georank variability for competitive advantage
- FORI and TORI ranking impact factors explained
- Practical strategies to implement geotargeting in Amazon listings
- Using geofence advertising to capture target customers
- Search-Rank-Factor stack for Amazon sellers
- The truth about making money without being the smartest person in the room
Links Mentioned:
Hot Picks:
- Amazon's A9 algorithm adjusts its Search-Rank-Factor stack based on product sub-category
- Geofence advertising captures potential customers who enter specific locations
- Swedish study shows top 5% of earners are slightly less intelligent than those just below them
Stump Bezos Answer: Georank variability persists regardless of ASIN age or sales volume
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