July 3, 2025
Summary: Kevin King discusses the shift toward AI-controlled advertising platforms, explores TikTok's removal of manual ad campaigns, Meta's plan for full automation by 2026, and analyzes whether Amazon will follow suit with PPC targeting control. Also covers Amazon's new reimbursement policy issues and rollout of two-part title structures.
Key Points Discussed:
- TikTok's elimination of manual ad campaign types in favor of GMV Max only
- Meta's roadmap to fully automate ad creation and targeting by 2026
- Amazon's increasing reliance on AI across sponsored products and targeting
- Industry speculation about Amazon's potential move to algorithmic control
- Amazon's problematic FBA reimbursement policy reversals for found inventory
- Amazon's continued rollout of two-part title structures across categories
- Mike McClary's induction into the BDSS Dream 100
- Launch of the Billion Dollar Sellers Content Library
Links Mentioned:
Hot Picks:
BDSN Mystery Link of the Day
Stump Bezos Answer: Japan is the 17th market for TikTok Shop
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