In this episode of BizBlend, host Sana dives deep with serial entrepreneur, real estate investor, and Ironman athlete Jeff Peterson, author of “Are We There Yet? A Guide to Conquering Every Twist and Turn on the Journey to Success.” From upholstery shops to $200M real estate portfolios, Jeff shares a candid look at how he built a business empire while navigating curveballs and keeping family at the heart of his ventures. He opens up about balancing burnout and persistence, making pivotal pivots in business, and how his endurance training mirrors entrepreneurial grit. Whether you're just starting out or scaling up, this conversation is your reminder: success isn't linear—it’s earned.
About the Guest:
Jeff Peterson is a North Carolina-based entrepreneur with over 30 years of experience across industries like real estate, retail, salons, and restaurants. A father of five, four of whom are involved in his businesses, Jeff is also a Boston Marathon and Ironman athlete. His book Are We There Yet? offers real-world lessons for aspiring entrepreneurs navigating the winding roads of business and life.
Key Takeaways:
Your journey is your edge: Jeff’s book was born on long drives, reflecting on life, legacy, and lessons—reminding us to reflect as we grow.
Success is local & lasting: His “old school” approach to real estate, sticking to properties within driving distance, proves fundamentals matter.
Start before you're ready: Jeff shares how not knowing everything actually helped him get started.
Family as a foundation: Four of his five children work in or with his businesses—a testimony to building with heart.
Burnout vs. resilience: Staying the course is easier when the goal is big enough to excite you.
Connect with Jeff Peterson:
Get your copy of Are We There Yet? on Amazon under the author name Jeffrey Peterson.
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