In this episode of BizBlend Podcast, host Sana sits down with Blaine Bertsch, seasoned entrepreneur and co-founder of Dryrun, a financial forecasting platform. Blaine shares how surviving the 2008 recession reshaped his perspective on cash flow forecasting and why clarity around numbers is the lifeline of every business. From avoiding the “pipeline built on dreams” trap to preparing for both downturns and rapid growth, this conversation explores the tools and mindset entrepreneurs need to navigate uncertain times. Whether you’re a startup founder, SME leader, or seasoned executive, this episode delivers actionable insights on building financial resilience, leveraging feedback, and using technology (without relying blindly on AI) to strengthen your company’s future.
Blaine Bertsch is an entrepreneur who has been building businesses since 1999. After weathering the 2008 crash, he created Dryrun, a financial forecasting software that helps businesses of all sizes manage cash flow, plan for growth, and prepare for uncertainty. He is also the author of Chronic Cash Flow, offering real-world lessons for small business owners. Blaine is passionate about helping leaders replace guesswork with clarity.
Cash flow forecasting isn’t just about spreadsheets—it’s about adaptability, resilience, and survival.
Entrepreneurs often learn cash flow management the hard way; proactive planning prevents crisis-to-crisis cycles.
Forecast revenue, irregular outflows, and fixed costs separately to get a clearer picture of financial health.
Avoid over-relying on “pipeline optimism.” Attach probabilities to deals to see what will realistically turn into cash.
Build multiple scenarios—best case, worst case, and likely case—to prepare for rapid shifts.
Keep at least 3 months of cash reserves if possible to weather sudden shocks.
Growth can be as dangerous as downturns; scaling too fast without cash flow clarity can sink even large companies.
Listening to customer feedback, even uncomfortable or critical, is a game-changer for product development and business positioning.
AI can speed up forecasting and provide insights, but businesses still run on relationships, trust, and human judgment.
Clarity is power: facing the numbers directly is the first step toward building stronger, more resilient businesses.
Website: www.dryrun.com
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