This podcast episode is about using content marketing to promote events. The key takeaways are:
•Tailor content to the target audience to attract the right people.
•Use a variety of content formats, including video, email, and social media posts.
•Leverage interactive content like polls and quizzes to boost engagement.
•Repurpose content after the event to extend its reach and value.
•Track key metrics to measure the effectiveness of your content marketing strategy.
•Build relationships with sponsors and attendees to maintain engagement after the event.
•Be transparent about the event planning process to humanize your brand.
