Episode Summary:
In this insightful episode of BizBlend, host Rima interviews Larry Easto, a seasoned entrepreneur, lawyer, and coach with over 40 years of experience. Larry shares his journey from practicing law to becoming his own boss, emphasizing the importance of mindfulness, intuition, and balanced living in the entrepreneurial world. The conversation delves into Larry’s personal experiences, including overcoming typhoid fever and learning to slow down, as well as his thoughts on hustle culture, self-awareness, and authentic business practices. Larry provides practical advice for entrepreneurs on how to achieve success while maintaining a healthy mind, body, and spirit.
About the Guest:
Larry Easto is a veteran lawyer, business consultant, and author with over four decades of experience in helping professionals make informed decisions and achieve success. With over 30 books, ebooks, and video courses under his belt, Larry focuses on empowering individuals to balance professional achievements with personal well-being. His unique approach integrates mindfulness, experiential learning, and authenticity, offering actionable insights for entrepreneurs seeking sustainable growth. Larry’s work emphasizes living in alignment with one’s values and using self-awareness to guide decision-making. Listeners can connect with Larry through his website - larryeasto.com
Key Takeaways:
Mindfulness in Business: Larry emphasizes the importance of mindfulness in entrepreneurship, suggesting that entrepreneurs need to regularly disconnect, take breaks, and reflect on their experiences to maintain a healthy work-life balance.
Balanced Living for Success: Entrepreneurs often fall prey to hustle culture, but Larry argues that pushing through exhaustion isn’t sustainable. Instead, success comes from balancing professional and personal life, allowing for periods of rest and rejuvenation.
Intuition and Professional Skills: Larry highlights the importance of using both intuition and professional expertise to make informed decisions, especially in client interactions. Mindfulness helps in tuning into intuition and connecting with the body and spirit.
Overcoming Hustle Culture: Larry believes in slowing down and stepping back when overwhelmed, sharing his personal story of contracting typhoid fever and learning the hard way that his health and well-being should come first.
Experiential Learning and Content Creation: Larry incorporates mindfulness and reflection into his content creation process, guiding people through exercises that help them learn from their experiences. He encourages entrepreneurs to reflect on their personal journeys as part of professional growth.
Authenticity and Client Attraction: Rather than focusing on leads and aggressive marketing, Larry believes in attracting clients that align with his values. He emphasizes staying true to oneself and avoiding hype or misrepresentation in business practices.
Self-Awareness and Growth: Understanding one’s values, passions, and strengths is crucial for long-term success. Larry advises entrepreneurs to focus on authenticity and collaborate with others to fill skill gaps.
Empowering Success: Larry’s approach to business is holistic, blending personal growth with professional success. He encourages listeners to download his free book, 26 Ways for Professionals to Get New Business, available on his website larryisto.com, as a resource for business improvement.
