He mastered sales — then realized the bigger game was mastering himself.
Today’s guest is David Jacob, a former seven-figure sales closer who walked away from traditional performance coaching to build a mindset practice centered on his book Choice Psychology.
In this episode, you’ll learn:
🔥 How subconscious “bad code” drives burnout, self-sabotage, and plateaus
🔥 Why most high performers implode after success — not before it
🔥 The four pillars of a fulfilled life: health, wealth, relationships, and faith
🔥 Why identity and belief systems matter more than tactics or discipline
🔥 What real inner work looks like for founders, leaders, and high achievers
If you’ve ever felt stuck, overworked, or unfulfilled despite external success, this episode will change how you think about identity, growth, and what it actually means to win.
Chapters:
00:00 – Clean vs dark energy
02:30 – Why high performers burn out
06:54 – How Choice Psychology was created
09:45 – How grinding creates bad habits
11:49 – Recognizing destructive patterns
13:40 – What high agency actually means
17:05 – Deleting bad code in your mind
20:47 – The type of change that leads to real growth
26:10 – Discipline vs identity change
27:43 – Realizing something is wrong
30:09 – When work becomes an addiction
32:12 – The four pillars of a fulfilled life
35:18 – Why balance is non-negotiable
39:49 – What happens when one pillar lags
41:58 – Why there is no “perfect time”
44:44 – How the four pillars work together
47:09 – Keeping all four pillars at 100%
49:15 – Guilt, self-worth, and not working
53:44 – Reframing productivity and time
56:07 – Why hard work doesn’t equal success
01:03:19 – Escaping the burnout loop
01:07:48 – The productivity–burnout cycle
01:09:42 – Doing less work, getting better results
01:13:23 – Redefining success beyond money
01:15:17 – Why self-improvement never ends
01:20:51 – Personal development and self-discovery
01:25:41 – How David got into coaching and therapy
01:27:50 – Recommended books for inner work
01:33:20 – Final thoughts on fulfillment and growth
01:35:57 – How to reach David Jacob
