Most eCommerce brands think scaling to $1M/month means better Facebook ads or media buying tricks. But the truth is, scaling a 7-figure DTC brand comes down to creative strategy, high-converting landing pages, and a UGC content system built to drive ROAS.
If you're stuck at 6 or 7 figures and want to scale profitably, it's time to stop obsessing over ad platforms and start building a performance engine powered by content, offers, and conversion.
In this episode, we sit down with Spencer Pawliw, founder of EZA Media and Evolve, the fastest-growing DTC consulting community on School. Spencer unpacks the exact system his agency uses to help DTC brands scale from 7 to 8 figures—with deep dives into performance loops, offer testing, AI-powered ad strategy, and his UGC creator engine.
🔎 What You’ll Learn:
The 3 scaling levers behind $1M+/month ad accounts
How Spencer turned a media buying agency into a consulting rocketship
Why UGC is dead—and what’s replacing it
How to structure winning offers that boost AOV + conversion rate
Landing pages vs. websites (and why top brands obsess over LPs)
How to use AI to engineer performance creative (with real prompts)
The rise of TikTok Shop and the new UGC economy
Spencer’s plan to build an 8-figure brand live inside Evolve 2.0
CHAPTERS
00:00 - The 3 Levers That Actually Scale Brands
02:05 - How Spencer Went from Freelancer to 8-Figure Operator
06:19 - How Their Agency Offer Evolved Over Time
09:47 - Why Media Buying Isn’t the Growth Engine Anymore
10:33 - Creative, Content, Landers: The Real Growth Stack
11:25 - What Makes an Offer “Good”?
14:42 - Offers That Convert: What to Test First
17:34 - Do Digital Bonuses Work in Bundles?
19:45 - 3 Killer Offers You Can Steal
21:30 - How Often Should You Test New Offers?
22:48 - What High-Converting Landing Pages Actually Have
26:05 - UGC vs Creative Strategy: What’s the Difference?
31:09 - Inside Their UGC System for Content at Scale
35:05 - How They Build Winning Ads Every Week
39:07 - Testing Creative: Big Swings vs Small Tweaks
43:13 - Why Research Beats Guesswork Every Time
45:17 - The 3-Step Creative Testing Framework
47:26 - Do Tiny Creative Tweaks Really Matter?
49:15 - Think Bigger: Why Micro Tweaks Won’t Move the Needle
50:06 - How They Actually Use AI (Not Just Talk About It)
54:31 - Why Knowing What “Good” Looks Like Is Everything
58:25 - Evolve: The DTC Community Built for Real Operators
1:00:02 - How the Agency + Community Flywheel Works
1:03:00 - Are They Launching Their Own Brand?
1:05:24 - Meet Sean: The Twitter Genius Behind Evolve
1:09:40 - How They Blew Up on Twitter & YouTube
1:14:18 - Final Advice: Give Value, Stay Real, Do Cool Sh*t
💡 If you’re a founder, growth marketer, or creative strategist scaling a DTC brand—this is a masterclass.
