How do you take a complicated profession and simplify the language and approach in a way that revolutionizes the industry? Jodie Lamb is a structured settlement specialist, as well as a BrandFace client. And she’s changing the industry. Even if you know what structured settlements are, you can imagine that it isn’t easy to express what you do and the life changing benefits you provide. In this episode of Be BOLD Branding, Jodie shares how she got started in this space, and how her new brand clearly defines how she helps her clients safeguard their financial and future security.
Episode Highlights:
00:00 Introduction and Welcome
00:32 Understanding Structured Settlements
03:04 Jody's Journey into Structured Settlements
06:19 The Importance of Safeguarding Settlements
10:59 The Challenges of Branding in a Niche Market
12:42 The Branding Journey with BrandFace
19:08 Overcoming Challenges in the Branding Process
26:50 Conclusion and Future Plans
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