How do you stand out in a crowded marketplace and instantly position yourself as the trusted authority? In this episode, we dive into the transformative power of authorship without the pain of writing. Meet Michael and Caleb DeLon, the father-son duo who run Paperback Experts. In 2013, Michael escaped his own professional "prison" by publishing his first book titled "On Marketing," which completely changed how prospects perceived his expertise. Now recognized as America's foremost authority on Credibility Marketing, Michael and Caleb help busy professionals create Amazon bestsellers in just 24 total hours of their time through their Profitable Book Pathway. Join us as we explore how their unique system is helping experts across industries convert their knowledge into compelling books that attract clients and increase profits.
Episode Highlights:
02:20 Michael DeLon's Journey to Marketing
07:56 Caleb DeLon's Role in the Family Business
09:12 Addressing Common Concerns: Time and Imposter Syndrome
16:12 The Importance of Consistency and ROI
20:50 The Role of AI in Book Writing
24:05 How to Connect with Michael & Caleb DeLon
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