How do you decide what the pricing should be for your products and services? This is a hot topic for coaches, consultants, and industry experts. That’s why we invited Robin Waite to Be BOLD Branding. Robin is the Founder of Fearless Business and an expert on pricing. He’s also a regular keynote speaker at business events and bestselling author of several books, including his recent release, Take Your Shot. In this episode, we find out how Robin works with his clients to price their products and services so they can double their income…and their happiness…while significantly reducing their client load.
Episode Highlights:
01:09 Robin Waite's Background and Personal Life
07:04 The Importance of Pricing
07:56 Goal Focused Pricing Strategy
10:35 The Sale Cycle of Doom
19:59 The Power of Niching Down
23:07 Robin's Guinness World Record and Charity Work
24:40 How to Connect with Robin Waite
Show Links:
Robin Waite’s YouTube channel
A Complimentary Copy of Robin’s Book, “Take Your Shot”
