Personal branding has been the rage the last few years, but in our opinion, few people truly understand the significance of it. Yes, telling your story, showcasing your differentiation and having a consistent and recognizable presence are just a few of the things a great personal brand can do. But what’s the NUMBER ONE job of a personal brand? We unveil it in this episode, and explain exactly how it can make a tremendous difference in the number of opportunities that come your way.
Episode Highlights:
01:23 The Journey to Understanding Personal Branding
02:26 The Importance of Branding in Business
02:58 The Number One Job of a Personal Brand
05:02 The Power of Perception in Branding
05:48 The Role of Branding in Sales
06:35 The Challenge of Getting to the Table
08:58 The Future of Branding: AI and Branding
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