Struggling with business coaching that isn't delivering results? This episode reveals data-driven success patterns from real private practice counsellors, psychologists and social workers building profitable businesses. Dr Brooklyn Storm shares 12-month analysis of Practice Momentum™ participants, comparing therapists who achieved rapid results with those who struggled.
Discover why implementation matters more than strategy, how employee mindset sabotages business growth, and the "hockey stick" pattern that separates successful practitioners from struggling ones. Learn about the critical role of business systems, KPI tracking, and mindset shifts in building a sustainable private practice.
Whether you're working with a business coach or going solo, these evidence-based insights help mental health professionals overcome common obstacles like overwhelm, scattered focus, and the dangerous loop of starting but never finishing. Perfect for women counsellors, psychologists and social workers wanting time freedom, financial security and a thriving practice.
Want to know where YOU are on the therapist → business owner spectrum? Take my free 3-minute assessment: https://brooklynstorme.com Your private practice doesn't have to be this hard. But it does require thinking like a business owner, not an employee. Let's sort this out together.
FAQs
Q: Can a business coach guarantee results for my private practice?
A: No ethical business coach can guarantee results. Success depends on client implementation, mindset shifts, and consistent action over time—similar to how therapists can't guarantee client outcomes.
Q: How long does it take to see results from business coaching?
A: Most successful private practice practitioners see measurable progress within 90 days, with significant results accumulating over 12 months through consistent implementation and engagement.
Q: Why isn't my business coaching working?
A: Common reasons include: not following the full implementation plan, going off-plan too early, employee mindset blocking business decisions, avoiding KPI tracking, starting but not finishing projects, and expecting immediate results.
Q: What's the difference between employee mindset and business owner mindset?
A: Employee mindset believes hard work equals results and waits for direction. Business owner mindset understands strategic action matters more than effort, makes data-driven decisions, and takes responsibility for outcomes.
Q: How do successful therapists build profitable private practices?
A: Successful practitioners maintain consistent engagement, follow business plans with flexibility, install systems early, track KPIs quarterly, ask for guidance before implementing, and shift their identity to include business owner alongside therapist.
Q: What is the hockey stick pattern in business coaching?
A: The hockey stick describes getting excited about a strategy, hitting overwhelm when implementation gets complex, quitting before completion, then starting something new—creating a loop that prevents progress.
Q: Why do therapists struggle with business activities?
A: Therapist identity emphasises compassion, non-judgment, and giving—which can conflict with necessary business actions like raising fees, charging for cancellations, and marketing. Integration of both identities is key.
🔗 Links
Brooklyn Storm Website: https://brooklynstorme.com
Etsy Store (Digital Products): https://thehappypractice.etsy.com
Facebook Page: https://www.facebook.com/brooklynstormephd/
Wellness Check Tool: https://brooklynstorme.com/wellness-check
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