Buying a car isn’t exciting at first.
It’s stressful, confusing, and full of uncertainty.
In this episode of AutoKnerd, “See It From Their Side,” we dig into what actually changes when a sales consultant stops selling at customers and starts seeing the process through the customer’s eyes.
This isn’t empathy as a buzzword.
It’s empathy as a practical, operational skill.
You’ll learn:
Why customers walk into dealerships guarded, not excited
How pressure, jargon, and speed quietly kill trust
The difference between empathy and sympathy in real sales conversations
Why creating safety actually speeds up decisions
Simple language shifts that lower anxiety and build confidence
How managers either protect empathy or accidentally crush it
If you work in automotive sales, management, or dealership leadership, this episode will challenge how you think about trust, pace, and what customers are really reacting to.
Empathy isn’t soft.
It’s how deals survive long enough to close.
🎧 WATCH the full episode and rethink how customers experience your dealership long before the numbers come out.
🔧 About AutoKnerd
AutoKnerd helps dealerships turn trust, clarity, and empathy into consistent behavior, not just good intentions. Through simple, manager-led weekly tools, we help teams build better customer experiences that actually stick.
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📌 Leave a comment: What do customers seem most anxious about in your store?
