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Focus Discussion of the Week:

 

AI (artificial intelligence) might seem futuristic, but it’s already changing the way customers interact with businesses in the present. From pointing you to a restaurant according to your preferences to providing customer service in a chat, AI can significantly improve customer experiences. Bassam Salem from AtlasRTX joins Matt and Mollie to discuss how AI can assist your buyers through webchat.

 

Bassam is also speaking at The International Builders’ Show! Catch him on January 21 at A Metrics-Powered Customer Journey: Better Leads, Faster Sales & Seamless Experience.

  

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.