Description

Focus Discussion of the Week:

Millennials now account for 41% of new home sales in 2019 — are you providing the right user experience for these young homebuyers? Jake Scherrer, director of builder regional sales for new construction at Zillow, joins Matt and Mollie to discuss Zillow’s New Construction Consumer Housing Trends Report of 2019, the Zillow platform, how millennials shop for homes, and how important it is to be “online first” when it comes to the buying process. 

Top Topics of The Week

• Google conducted a study proving that every buyer’s journey is as unique as they are! For example, Justin had 375 touchpoints before he finally purchased headphones. The key takeaway here is to be the “last brand standing.” Will your brand show up after rounds and rounds of research? Would your brand make the shortlist after 375 touchpoints? (http://bit.ly/2YbWO8d)

• Mollie’s attending a Search Inside Yourself Leadership Institute session in Berkeley and will report back on an upcoming podcast! (http://bit.ly/33PGlrH)

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.