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Sales 101: What Every New Business Owner Needs to Learn
If you’re building a business but still afraid to sell—you’re not building, you’re hiding.
In this brutally honest episode, Tilmon Keaton shares what every entrepreneur must understand about sales, rejection, and self-worth. You’ll learn how to reframe selling as a service, how to push through imposter syndrome, and why communicating your value isn’t optional—it’s essential.
Whether you're just starting or scaling, these insights will challenge how you think, act, and grow.
⏱ TIMESTAMPS
00:00 – If you don’t grow yourself, you can’t grow your business
00:24 – Why being afraid to sell is a silent business killer
01:00 – Sales is storytelling: why psychology beats pressure
02:30 – The pivot vs. perseverance decision
03:11 – Innovate or die: the Blackberry business lesson
03:38 – The untold struggle of being a first-generation entrepreneur
04:10 – Rejection, imposter syndrome, and selling through fear
06:00 – Perseverance: the skill that separates winners
08:00 – From Dragon Ball Z to Toyota Avalons: how my sales journey started
10:30 – Why discounting is a sign of poor communication
11:40 – No one’s coming to save you—show up or shut it down
13:00 – If you don’t learn sales, your life gets harder
