Traditional marketing by word of mouth will always be considered as the number one way through which we move people to make decisions. Jay Baer, a top expert on word of mouth marketing and a New York Times bestselling author, shares how word of mouth is incredibly important to every business. He states that 60% to 80% of business comes from referral or talk, and 50% of all purchases are influenced by word of mouth. Jay shares how you can leverage word of mouth to grow your brand and have success.