A competitive advantage is something that sets you apart from the people you're playing on the same field as. In any given industry, you and your competitors are doing approximately 80% of your work similarly, but that last 20% is what will put you head and shoulders above these very same competitors. The former Vice President of Marketing of Chick-Fil-A and author of Remarkable!: Maximizing Results through Value Creation, David Salyers comes in to discuss with host Jesse Cole how you can establish a competitive advantage in your business practices. In order to stand out and succeed, it's pretty much a prerequisite to have something that makes you different from the rest of the herd. Through David's experiences, learn how to best give yourself an edge over your competitors.
