What happens when one of the world’s largest communications groups starts rebuilding itself around AI?
In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore how AI is transforming marketing, creativity, production, agency models and the future of work itself.
From agentic workflows and AI-generated production to the changing economics of marketing services, Stephan shares a rare inside view into how WPP is adapting at global scale and what brands need to understand next.
A conversation about technology, creativity, commercial intelligence, AI adoption, organisational transformation and why the next five years may fundamentally reshape the marketing industry.
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“It’s the first time I’ve had to look at technology not just in terms of how it changes marketing, but how it changes the nature of work itself.” - Stephan Pretorius
