On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates.
Hear them discuss:
02:01 - Adam’s background and entry into the betting industry
02:40 - Election mania and its impact on business sentiment
03:24 - The role of affiliates in the betting industry
04:23 - Industry insights and trends impacting affiliates
13:44 - Reflecting on the affiliate sector's recent challenges
14:31 - Examining examples of affiliate revenue "baskets"
16:22 - Shifts in cost-per-click and SEO strategies
17:40 - Adam's journey into the affiliate industry
28:00 - Why Adam chose not to become a betting operator
29:30 - The appeal and challenges of being an affiliate
34:08 - The future of growth and potential reckoning in affiliates
37:00 - What’s next for affiliate marketing in betting
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