In this episode, Brittnie and Julie explore their personal and professional lives, sharing insights on balancing work, family, and self-care while exploring the critical role of website design and Search Engine Optimization (SEO) for small businesses.
1. Balancing Work, Family, and Personal Wellness
- Julie shares how she manages her pension consulting business, side hustle (PNW Designs), and family responsibilities with the support of her spouse.
- Brittnie discusses the challenges of running her planner business while raising a toddler.
- Both emphasize the importance of routines, clear expectations and self-care in maintaining balance.
2. Self-Care and Wellness
- Julie details her morning workout routine, walking habits, and passion for reading (73 books in 2024!).
- Brittnie discusses prioritizing health amidst hormone and anemia struggles, highlighting the need for optimal health solutions.
3. Website Design and SEO Basics
- Julie explains how header tags (H1, H2, H3) help Google understand website content and structure.
- They discuss the importance of targeting the right keywords to attract the ideal audience.
- Website platforms like WordPress, Squarespace, Wix, and Shopify are compared, and the pros and cons for small business owners are shared.
4. Content Longevity and Social Media Balance
- Brittnie recounts how a viral blog post drove traffic to her business for years, demonstrating the value of well-targeted, long-form content.
- They discuss balancing time-consuming social media tasks with more sustainable marketing strategies.
5. SEO Services and Resources
- Julie highlights her SEO audit and optimization services, offering small business owners actionable insights to improve their website visibility.
- She shares upcoming episodes of her podcast, Being Better Every Day, which features topics on SEO and Brittnie as a guest speaker.
Connect with Julie
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SEO Monitoring Tools
Annual Planning Workbook
The Planner
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