The conversation between the host and Justin reveals a long-standing relationship with the Taubenheim family and Hale Broadcasting, indicating historical ties with the American Gelbvieh Association. The host reminisces about designing the Taubenheim website in the early 1990s and shares a connection through his late father, Howard Hale, who was known through KRVN radio.
Justin discusses their cattle sale scheduled for February 2nd at their ranch in Amherst, Nebraska, featuring 120 bulls (including Gelbvieh and Balancer breeds) and 70 bred heifers. The conversation highlights their commitment to quality, family legacy, and customer satisfaction. Justin shares insights about the Gelbvieh's mothering ability, which is a central part of their breeding strategy.