Description

Directly From the Source with Elizabeth Thomas on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Today on the show, we visited with Elizabeth Thomas from Thomas Cattle Company about the ins and outs of the direct to consumer business. Elizabeth works on their family operation, run by two generations of livestock producers. She discusses her passion for thoughtful business planning to accomplish great things in an effort to provide quality beef. The personal connections they make marketing beef directly to the customer are a unique joy that continues to boost the industry in a multitude of ways. 

Thomas Cattle raises commercial Angus, and sells direct to consumer beef ¼, ½ or whole shares, as well as small bundles. The Thomas family lives and ranches in Oreana, ID and their ranching history dates back multiple generations. They aim to take care of the land they steward because it is an important part of their success and hope to pass down the ranch to their kids for generations to come.

In this episode we cover: 

• The acknowledgement that the operation has to be a sustainable business if it’s going to support the family legacy for generations to come.
• The positive ways a business mindset can impact the operation.  
• The Thomas Cattle Company story of where they started to where they are now and some of the valuable lessons they learned along the way.
• The joy Elizabeth finds in sharing a piece of their team’s hard work with the surrounding community and beyond.
• Differences between the boxed beef and direct to consumer businesses, and so much more! 

Resources & Links: 

• Follow on @thomascattlecompany Instagram, Facebook, and Tiktok
• Check out thier website thomascattlecompany.com
• Be on the lookout for their youtube channel, scheduled to launch soon!
• Learn more about Our Online Feedstock Marketing Class
• Check out our KRC Podcast - Chute From the Hip
• Learn more about She's a Hand Ranch Camp

• Check out our website to learn more about Cattleman U
• Learn more about ProfitFinder 
• The Cattleman U Planner 
• KRose Company | Production Sale Marketing 
• Connect with us on Facebook 
• Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline

Are you looking for more CattlemanU Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!

• Check out What's the Beef with Beef? Featuring Andrea Severtson
• Listen to What's on the Menu? Beef Cattle Nutrition with Paul Beck

More about Cattleman U podcast: 

Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more. 

Be sure to subscribe to the podcast so you never miss an episode!