In this special episode, one of the most significant takeaways from Gresham’s journey is the misconception that success is a straight path.
He emphasizes that persistence and resilience are crucial for any entrepreneur, the road to success is filled with highs and lows, and it's essential to keep pushing forward, even when things get tough.
Gresham reflects on how failures and setbacks — such as a no-show during scheduled meetings are part of the process.
Regardless of not being in the ideal environment or mindset, Gresham was able to approach the conversation naturally, without the pressure of trying to be perfect, which he believes contributed to the success of the call.
Gresham shares an important lesson about sales and business calls. He notes that, through training and learning, many people want to get everything "perfect" and follow the right steps, but the core of success lies in simply having conversations.
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