In this special episode, Gresham Harkless addresses the challenges in the franchise consulting industry, such as lengthy sales cycles, difficulties with lead qualification, and the emotional strain of slow progress, especially after learning that it often takes brokers over a year to close their first deal.
Gresham shares his experience with shifting lead generation strategies, the decline of organic outreach on Facebook, and the need to refine his sales approach, particularly in understanding a lead's financial readiness.
Gresh remains focused on growth, networking, and self-awareness, urging persistence, authenticity, and long-term vision.
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