Gresham Harkless takes a moment to reflect on recent progress in his personal life and franchise broker journey while spending time in Austin with his wife’s family. He shares that travel went smoothly with their baby and expressed hopes of reconnecting with a local franchisee candidate who had previously gone silent.
From a business standpoint, he's testing various outreach methods, such as cold DMs and Meta ads—efforts that generated strong engagement but ultimately didn’t lead to any conversions.
Gresham recognizes that content creation is his core strength and sees an opportunity to shift away from ad-heavy strategies toward more meaningful, relationship-based growth through storytelling and podcasting.
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