In this special episode, Gresham Harkless explores into the challenges of franchise brokerage, particularly the extended sales cycles and the emotional aspects of entrepreneurship.
He emphasizes that while immediate feedback is scarce, signs like presentations, brand communications, and candidate interactions indicate movement.
Gresham also highlights the importance of recognizing small victories and staying persistent, even when outcomes are not immediately clear.
Through his experiences, Gresham has recognized that his strengths lie in lead generation and content creation, rather than managing the full sales cycle.
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