Gresham Harkless discusses the value of doing things differently, such as moving in the opposite direction of the crowd, to uncover unique opportunities.
Gresham shares his realization that relying solely on methods like Google Ads may not be the most effective strategy, and he aims to explore alternative approaches that align more closely with his strengths.
Additionally, Gresham highlights the significance of self-awareness, encouraging entrepreneurs to recognize and embrace their unique abilities to achieve success.
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