In this special episode, Gresham Harkless reflects on the importance of maintaining momentum and acting with speed in business.
Gresham shares insights from a recent call with a potential client tied to a traditional franchise brand, which highlighted major gaps in digital marketing and innovation, areas where many franchisors still fall short.
This experience emphasizes a clear gap in the market and reaffirms Gresham’s belief that there's a real opportunity to support and add value in this space.
Gresham recognizes that staying active, testing ideas with low risk, and leveraging networking groups are essential steps forward.
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