In this special episode, Gresham Harkless showed appreciation for his development so far, even if results haven’t matched his initial goals, recognizing that unpredictable market conditions and widespread hesitation have added complexity to the path.
A recent coaching session prompted him to recalibrate his target client profile and shift focus toward building referral relationships, particularly through rejoining a BNI networking group and leveraging his podcast as a platform to connect with potential partners.
He recognizes the importance of using digital marketing not just for direct leads but as a tool to foster strategic connections and enhance credibility.
Gresham admits he wasn’t in the right place to begin his journey this way—balancing fatherhood and a steep learning curve—but he’s now more equipped to move forward with clarity and a focus on building meaningful relationships.
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