Gresham Harkless reflects on a pivotal transition toward simplifying and refocusing his strategy.
He acknowledges the need to scale back temporarily on Google Ads, recognizing that without a clearly defined and responsive client avatar, those efforts serve as inefficient amplifiers.
Gresham shifts his attention toward organic and relationship-driven methods, particularly leveraging the podcast and blog as tools for discovery, outreach, and opportunity generation.
Gresham emphasizes the importance of identifying a real, urgent pain point, such as layoffs or workforce reductions, that can prompt quicker decisions from potential clients seeking career reinvention through franchising.
He plans to reengage with past podcast guests and consolidate client information using tools like Pipedrive, aiming to create a more organized and effective system for tracking and nurturing relationships.
Moreover, his focus is on letting go of tactics that aren’t producing meaningful results and doubling down on the strategies that align with his long-term vision, creating a more intentional and efficient approach moving forward.
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