In this special episode, Gresham Harkless shares his surprise and disappointment that over 100 generated leads—mostly through Google Ads and Facebook—yielded limited traction, with only about 10 being truly qualified and just 1–2 currently viable.
He acknowledges that while the business model requires volume, speed, and a long-term mindset, external factors, like economic uncertainty and personal life events, have significantly influenced lead engagement and conversions.
Gresham chooses to reassess and pivot, deciding to step away from underperforming tactics and refocus on higher-trust strategies like LinkedIn networking, organic content creation, and tapping into warm relationships.
Likewise, he emphasizes resilience in the face of setbacks and expresses cautious optimism about the new strategic direction.
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