In this special episode, Gresham Harkless reflects on a strategic shift in his approach to lead generation, moving away from prioritizing quantity to focusing on the quality of leads, particularly in the context of his Google Ads campaign.
He initially aimed to collect as many leads as possible, but soon realized that this strategy resulted in mostly low-quality prospects.
Gresham emphasizes the importance of finding the right prospects rather than chasing volume and expressed a goal of securing 5 to 10 quality leads per month.
He highlights a major gap in public awareness around franchise opportunities, revealed through networking conversations and his experience with a BNI chapter application, which he ultimately paused due to interpersonal concerns.
Gresham remains optimistic and committed to adapting his strategy, exploring niche franchise opportunities, and using these regular updates as a grounding part of his routine to track progress and stay focused.
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